Michael E. Rubin

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Profile

Michael Rubin
Sr. Manager, Social Media @ Redbox, seasoned Social Media & Word of Mouth Mktg pro - and a Jolly Good Fellow to boot.
Marketing and Advertising | Greater Chicago Area, US

Summary

I manage Social Media for redbox.

Learn more here: http://michael-rubin.com
(please don't forget the hyphen)
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Working in Social Media before the term was even conceived, I have spent the better part of my career bringing Word of Mouth and Social Media into the mainstream marketing mix..

With 10+ years experience overall in PR, Online Marketing, Social Media, and Word of Mouth, my core expertise lies in helping companies tap into the positive power of energized customer advocates, evangelists, and influencers.

I help the Fortune 500 put Social Media to work.

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More about me:

* I'm on Twitter as @merubin

* I "live" online at http://michael-rubin.com

* I write a column for MarketingProfs Daily Fix

* I've guest lectured on social media for Leadership Northern Kentucky and University of Cincinnati College of Business

* Advisory Committee member for the Institute of Social Media at Cincinnati State

* My mantra: "It’s about the people, not the technology.”

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Please feel free to e-mail me at merubin@gmail.com. Satisfaction guaranteed.
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Specialties: ROI-based Social Media, identifying with customer advocates and influencers, Word of Mouth Marketing, blogger relations, blogger outreach, online community management. Able to manage multiple projects and leap tall buildings in a single bound.

Experience

  • Aug 2011 - Present
    Sr. Manager, Social Media / Redbox
    As the Sr. Manager, Social Media, I guide and execute the Social Media strategy for Redbox. In this position, I am responsible for:

    - Developing and executing a clearly defined Social Media strategy to foster ongoing engagement and advocacy with redbox consumers.

    - Evaluating, planning, establishing best practices, and building and managing the brand across all Social Media channels to achieve business objectives and drive consumer interaction, advocacy and brand preference.
  • May 2010 - Aug 2011
    Social Media Strategist / Fifth Third Bank
    I managed the Social Media program at Fifth Third Bank and guided program development from definition to delivery:

    * Managed all aspects of Social Media from conception to execution
    * Developed a Social Media roadmap
    * Conceived and executed the Social Media strategy
    * Launched Customer Service operations on Twitter (See @FifthThird, @Jamesat53, @Ryanat53)
    * Launched Student Banking on Facebook (See facebook.com/53students)
    * Worked with Legal, Compliance, IT, Info Security to mitigate risk
    * Educated and conducted Social Media 101 for senior management (CEO, CMO, COO, et al.)
  • Jul 2009 - May 2010
    Social Marketing Manager / Empower MediaMarketing
    * Directed and executed social media programs for mid-size agency.

    * Provided account management for clients including Fruit Simple, Shaw Floors, Meijer, and Marzetti

    * Developed ChatterSkim Analysis to deliver actionable insights based on social media conversations.

    * Wrote RFPs and statements of work, generated $300,000 in new business revenue.

    * Served as editor-in-chief of Social Study blog and contributor to EmpowerMM Twitter feed.

    * Authored position papers on FTC Guidelines, conversation monitoring, and sponsored conversations.

    * Conducted Social Media 101 presentations for clients and prospects.
  • Oct 2007 - Jan 2009
    VP, Community / GasPedal
    Managed day-to-day operations for the BLOG COUNCIL, a private association for Fortune 150 social media executives.

    * Helped set strategic goals for the organization, including recruitment and retention, realizing marketing objectives, and achieving overall organizational growth.

    * Developed and managed private member community.

    * Produced 3 blogs, 3 newsletters, 2 white papers, promotional collateral, web site copy, and all other outward-facing content.

    * Coordinated online PR via blogs, Twitter, and Facebook.

    * Generated press coverage via traditional PR, wrote tipsheets and press releases.

    * Used social media tools and tactics to promote the Council, its members, and new projects.
  • Jul 2006 - Mar 2007
    Communications Analyst / comScore Networks
    Served as media relations professional and social media expert for market research firm.

    * Conducted traditional media relations and helped increase PR hits by 50%.

    * Developed relationships with reporters. Mainstream media placements included Wall Street Journal, USA Today, Guardian, Financial Times, and New York Times.

    * Supervised blogger relations and acted as blog spokesperson, successfully managed several crises.

    * Handled national broadcast relations, got placements in CNBC and CNN Money.

    * Served as in-house social media "advisor" for company executives.
  • Mar 2005 - Aug 2006
    Editor & Director of Member Services / Word of Mouth Marketing Association (WOMMA)
    Created content department and directed member services for 350+ member professional association

    * Launched first-ever blog and podcast series on word of mouth.

    * Wrote and delivered 3 email newsletters, 3 blogs, weekly podcast series.

    * Developed programs to increase member participation.

    * Edited first-ever peer-reviewed word of mouth research publication.

    * Handled many aspects of traditional PR, including press release authoring and distribution, press list creation, PR outreach, and relationship-building.

Additional Information

Websites:
Michael-Rubin.com, Facebook, Google Plus
Interests:
Emerging Media, Social Media, Word of Mouth Marketing, Marketing 2.0, PR, GTD, productivity, innovation, professional networking, reading, classic film, Judaism, mindfulness, drum circles, sci-fi, Star Trek, Doctor Who, George Harrison, U2, Georges Seurat, the Chicago Cubs, The Beatles, Peter Gabriel, Philip Glass, Jay-Z
LinkedIn: Connect with me professionally
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Updates

  • I'm ridiculously excited this: it's my first major social media project since joining the company a few months ago! http://www.redboxmovieawardsgame.com
    4 weeks ago
  • May we all imagine a better year ahead, and then realize it.
    5 weeks ago
Facebook: What's up?
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Google+

Click to see my Google+ profile. Sorry, no direct feed yet.
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The Big News (August 1, 2011)

Hiya folks,


I'm delighted to announce that I've accepted an offer to join Redbox as the company's Senior Manager of Social Media. My last day at Fifth Third Bank is August 19. My wife Pam and I are relocating from Cincinnati and returning to the Chicago area by the end of August. Our plan is to rent a house in Downers Grove, LaGrange, Elmhurst, or Hillside.

Leaving Fifth Third on a High Note
Working at Fifth Third Bank as the Social Media Strategist has been the greatest challenge and opportunity of my career (so far). Before taking the job, I had many friends warn me left, right, and center that working for a Bank was going to be difficult. I was told that the people working at Fifth Third, in particular, were stodgy and set in their ways. 

Instead, I've been pleasantly surprised by the amazing group of talented individuals I've had the pleasure of meeting and working with. I've met a whole range of people young and old with energy, commitment, and real desire to innovate in Banking. I think you're going to see these people have more of an impact as time passes. Give them a chance and you'll be happy you did.

I'm very proud of the work  we've been able to accomplish in the past year:
  • Conceiving an enterprise-wide Social Media strategy that was approved by our C-Suite
  • Launching Customer Service ops on Twitter (say hi to @jamesat53 and @ryanat53)
  • Launching Student Banking on Facebook (say hi at facebook.com/53students)
  • Bringing about some culture change in a highly-regulated, risk-averse company. It's tougher than it looks, folks.
Cincinnati is "Quietly Awesome"
I cannot deny that there's a certain sense of bittersweet mixed with the delight. Pam and I moved from Chicago to Cincinnati in July 2009. At the time, it was the a move we needed to make. With the economy crumbling and both of us out of work, we needed a change in our lives. Cincinnati offered an opportunity to hit restart and get our lives back on track. We have fallen in love with the city, which as Pam puts it, is "quietly awesome."

But at the end of the day, we just missed Chicago too much. We missed the excitement that comes with living in the third-largest metro area in the country. We missed turning on WGN Radio and hearing Pat and Ron (may he rest in peace) or going to Wrigley Field. We missed Italian Beef sandwiches. We missed Superdawg. We missed our best friends and their kids. Chicago may not be our ultimate destination for the rest of our lives, but we realized that we missed it too much not to give it another go.

As I look forward at what comes next, I feel it important to look back and thank many of the Cincinnatians who have become colleagues, mentors, and friends:
  • Michelle Beckham-Corbin
  • Mary Beth Berberich
  • Chris Bergman
  • Michael Bergman
  • Jeanne Bernish
  • Pete Blackshaw
  • Mike Boehmer
  • Shannan Boyer
  • Michael Cain
  • Ann Calcara
  • Mia Carosi
  • Anne Castleberry
  • Katy Crossen
  • Chris Cushman
  • Tony diFrancesca
  • Lisa Desatnik
  • Greg De Blasio
  • Matthew Dooley
  • Kevin Dugan
  • Ashley Duncan
  • Jill Dunne
  • Whitney Ellis
  • Josh Fendley
  • Jeremy Fischer
  • Laura Gardner
  • Peter Georgiton
  • Jamie Glavic
  • Jack Greiner
  • Karen Gutierrez
  • Dianne Hardin
  • Debba Haupert
  • Pete Healy
  • Rachel Jeske
  • Daniel Johnson, Jr.
  • Dave Knox
  • Daniel Lally
  • Jason Martin
  • Adoria Maxberry
  • Jennifer McClure
  • Drew McKenzie
  • Nikki Means
  • Emily Meyer
  • Randal Moss
  • Krista Neher
  • Jose Nine
  • Kathy Parsanko
  • Andy Picciano
  • Nate Paszczykowski
  • Jim Pilcher
  • Jim Price
  • Kendra Ramirez
  • Joe Robb
  • Michelle Spelman
  • Carolyn Stendahl
  • Joel Stone
  • Debbie Suckow
  • James Szuch
  • Emily Ann Taylor
  • Crystal Thies
  • Dennis Ulrich
  • Tony Walch
Thank you. Thank you. Thank you. And thank YOU.

Farewell for now. As Mr. Frank Sinatra once sang, "The best is yet to come..."  

At your service,
Michael

Contact Info:
E-mail: merubin@gmail.com
Cell: 847-370-3421
Twitter: merubin

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How to Contact Me

I'm very easy to reach.
  • Cell phone: 847-370-3421
  • E-mail: merubin@gmail.com
  • Online form (click the "Contact" link below)

► Word of Mouth Marketing Professional, Seasoned Social Media Specialist, and a Jolly Good Fellow to Boot.

► Helping the Fortune 500 put social media to work.

► Sr. Manager, Social Media for Redbox.

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"The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together." - Carl Sagan

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