Michael E. Rubin
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► Word of Mouth Marketing Professional, Seasoned Social Media Specialist, and a Jolly Good Fellow to Boot.
► Helping the Fortune 500 put social media to work.
► Sr. Manager, Social Media for Redbox.
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"The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together." - Carl Sagan
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- Sr. Manager, Social Media @ Redbox, seasoned Social Media & Word of Mouth Mktg pro - and a Jolly Good Fellow to boot.Marketing and Advertising | Greater Chicago Area, USSummaryI manage Social Media for redbox.
Learn more here: http://michael-rubin.com
(please don't forget the hyphen)
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Working in Social Media before the term was even conceived, I have spent the better part of my career bringing Word of Mouth and Social Media into the mainstream marketing mix..
With 10+ years experience overall in PR, Online Marketing, Social Media, and Word of Mouth, my core expertise lies in helping companies tap into the positive power of energized customer advocates, evangelists, and influencers.
I help the Fortune 500 put Social Media to work.
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More about me:
* I'm on Twitter as @merubin
* I "live" online at http://michael-rubin.com
* I write a column for MarketingProfs Daily Fix
* I've guest lectured on social media for Leadership Northern Kentucky and University of Cincinnati College of Business
* Advisory Committee member for the Institute of Social Media at Cincinnati State
* My mantra: "It’s about the people, not the technology.”
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Please feel free to e-mail me at merubin@gmail.com. Satisfaction guaranteed.
=======================Specialties: ROI-based Social Media, identifying with customer advocates and influencers, Word of Mouth Marketing, blogger relations, blogger outreach, online community management. Able to manage multiple projects and leap tall buildings in a single bound.Experience- Aug 2011 - PresentSr. Manager, Social Media / RedboxAs the Sr. Manager, Social Media, I guide and execute the Social Media strategy for Redbox. Highlights of my tenure have included: * Developed and executed a Social Media strategy to foster ongoing engagement and advocacy with Redbox consumers. * Established best practices and managed the brand across all Social Media channels, including Facebook, Twitter, Blog, Google Plus, Foursquare, and Pinterest. * Provided insight and guided industry award-winning customer service response strategy. * Implemented Social Media tactics to drive consumer interaction, advocacy and brand preference. * Grew Facebook Fan base by 45% to 4.5 million fans and Twitter Follower count by 56% to 47,000. * Conceived and launched Social Media promotions which brought 13% new customers and 14% reactivated customers to Redbox. Generated over $300,000 in incremental revenue and nearly 275,000 incremental rentals.
- May 2010 - Aug 2011Social Media Strategist / Fifth Third BankI managed the Social Media program at Fifth Third Bank and guided program development from definition to delivery: * Managed all aspects of Social Media from conception to execution * Developed a Social Media roadmap * Conceived and executed the Social Media strategy * Launched Customer Service operations on Twitter (See @FifthThird, @Jamesat53, @Ryanat53) * Launched Student Banking on Facebook (See facebook.com/53students) * Worked with Legal, Compliance, IT, Info Security to mitigate risk * Educated and conducted Social Media 101 for senior management (CEO, CMO, COO, et al.)
- Jul 2009 - May 2010Social Marketing Manager / Empower MediaMarketing* Directed and executed social media programs for mid-size agency. * Provided account management for clients including Fruit Simple, Shaw Floors, Meijer, and Marzetti * Developed ChatterSkim Analysis to deliver actionable insights based on social media conversations. * Wrote RFPs and statements of work, generated $300,000 in new business revenue. * Served as editor-in-chief of Social Study blog and contributor to EmpowerMM Twitter feed. * Authored position papers on FTC Guidelines, conversation monitoring, and sponsored conversations. * Conducted Social Media 101 presentations for clients and prospects.
- Oct 2007 - Jan 2009VP, Community / GasPedalManaged day-to-day operations for the BLOG COUNCIL, a private association for Fortune 150 social media executives. * Helped set strategic goals for the organization, including recruitment and retention, realizing marketing objectives, and achieving overall organizational growth. * Developed and managed private member community. * Produced 3 blogs, 3 newsletters, 2 white papers, promotional collateral, web site copy, and all other outward-facing content. * Coordinated online PR via blogs, Twitter, and Facebook. * Generated press coverage via traditional PR, wrote tipsheets and press releases. * Used social media tools and tactics to promote the Council, its members, and new projects.
- Jul 2006 - Mar 2007Communications Analyst / comScore NetworksServed as media relations professional and social media expert for market research firm. * Conducted traditional media relations and helped increase PR hits by 50%. * Developed relationships with reporters. Mainstream media placements included Wall Street Journal, USA Today, Guardian, Financial Times, and New York Times. * Supervised blogger relations and acted as blog spokesperson, successfully managed several crises. * Handled national broadcast relations, got placements in CNBC and CNN Money. * Served as in-house social media "advisor" for company executives.
- Mar 2005 - Aug 2006Editor & Director of Member Services / Word of Mouth Marketing Association (WOMMA)Created content department and directed member services for 350+ member professional association * Launched first-ever blog and podcast series on word of mouth. * Wrote and delivered 3 email newsletters, 3 blogs, weekly podcast series. * Developed programs to increase member participation. * Edited first-ever peer-reviewed word of mouth research publication. * Handled many aspects of traditional PR, including press release authoring and distribution, press list creation, PR outreach, and relationship-building.
EducationAdditional Information-
Websites:
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Interests:Emerging Media, Social Media, Word of Mouth Marketing, Marketing 2.0, PR, GTD, productivity, innovation, professional networking, reading, classic film, Judaism, mindfulness, drum circles, sci-fi, Star Trek, Doctor Who, George Harrison, U2, Georges Seurat, the Chicago Cubs, The Beatles, Peter Gabriel, Philip Glass, Jay-Z
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Tweets
- FASCINATING: Twitter and Reddit as crowdsourced fact-checking engines http://t.co/bNd6Evtz (via @adrianchira)
- The whole world is watching: why Social Media is the new Better Business Bureau http://t.co/6iadImBj(via @terrinakamura @zaibatsu)
- +10,000 RT @aquarry: One of my best investments of time, professionally, is @MarketingProfs. Selection of topics + editing is first class.
- ATTN CHICAGO: Know someone or a company interested in #socialmedia? @socialkaty is hosting an advanced workshop May 19. http://t.co/tldIkVs7
- @alizasherman Absolutely not. Every non-believer is an opportunity to convert with goodwill. Former detractors = best promoters.
- For many years, my favorite Cubs player has been Kerry Wood. Today's he's retiring. Sad, but it's time. (thanks @prsarahevans)
- @elijahmay My name is Michael and I serve as Sr. Mgr. Social Media for Redbox. Can you email me at mrubin@redbox.com? I have a question.
- @blackgirlinmain I found this article on vlogging. Perhaps it might help. http://t.co/HVilR8QZ
- @MariSmith @vasimpleservice It's pay-for-play, pure and simple. Our beloved ex-governor here in Illinois went to prison for that.
- May 18, 12 from web Reply, Retweet, Favorite
- NATO comes to #Chicago, produces an empty office. Don't worry, Redbox fans, everyone js mostly working remot http://t.co/W1SXguQV
- Suburbia. http://t.co/ypxzlqSj
- @Boers_Bernstein If it comes out that Tom or Todd considered helping Dad, I'm done going to Wrigley. I can watch the Cubs lose on TV @home.
- "It's your thing! Do what you gotta do!" Man I love this song! #getfunky http://t.co/sCdYlLnQ
- @GeriKleeman It's such an ugly example to set for the children, too. Hey, if the parents can do it, it must be ok!
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Status
- Stay classy, _________.
- Really getting sick of all the "for me to win, you have to lose" attitude I see every day. Realistic and a part of life? Yes, of course. Does it mean I have to like it? Not a chance.
- Watched the new season of Sherlock tonight on PBS. Utterly brilliant!
- Used a weedwacker for the first time today. It was actually very fun!
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Reading
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Photos
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Pinterest: What content am I curating?
