Michael E. Rubin

As the Senior Marketing Manager of Social Media, I managed the flagship Social Media team and developed strategies to drive engagement, strengthen relationships and increase brand awareness.

• Developed strategy and tactical plan to drive awareness, engagement and conversion (“path to purchase”).
• Integrated Web and social analytics back-end and sync up metrics model to measure success and ROI.
• Coordinated Social Media tactics and responses during PR crises and corporate reputation attacks.
• Defined scope for social intelligence and monitoring ("listening") programs.
• Conceived and launched Social Media Newsroom to proactively engage consumers in real time.
• Provided strategic leadership and expertise for social media program management team..

As the Sr. Manager, Social Media, I guided and executed the Social Media strategy for Redbox.

• Grew Facebook Fan base by 46% to 4.8 million fans; Twitter Follower count by 56% to 52,000.
• Conceived and launched Social Media promotions.
• Brought in 13% new customers and 14% reactivated customers via Social promotions.
• Generated nearly $1 million in incremental revenue and nearly 372,000 incremental rentals.
• Established best practices and managed the brand across all Social Media channels, including Facebook, Twitter, Blog, Google Plus, Foursquare, and Pinterest.
• Guided customer service response strategy. Achieved 74% customer satisfaction (benchmark 69%) and 96% first-contact resolution (benchmark 90%).
* Developed and executed Social Media strategy to foster ongoing engagement and advocacy with Redbox consumers.
• Implemented Social Media tactics to drive consumer interaction, advocacy and brand preference.

Served as the first-ever Social Media strategist for the Bank. Guided program development from strategy to execution.

• Developed and executed Social Media strategy to foster ongoing engagement and advocacy.
• Conceived and executed the Social Media roadmap and strategy
• Launched Customer Service operations on Twitter (See @FifthThird, @Jamesat53, @Ryanat53)
• Launched Student Banking on Facebook (See facebook.com/53students)
• Worked with Legal, Compliance, IT, Info Security to mitigate risk
• Educated and conducted Social Media 101 for senior management (CEO, CMO, COO, et al.)

Directed and executed social media programs for mid-size agency.

• Provided account executive management for clients: Fruit Simple, Shaw Floors, Meijer, Marzetti
• Developed ChatterSkim Analysis to listen to derive actionable insights via social conversations.
• Wrote RFPs and statements of work, generated $300,000 in new business revenue.
• Served as editor-in-chief of Social Study blog and contributor to EmpowerMM Twitter feed.
• Wrote white papers on FTC Guidelines, conversation monitoring, and sponsored conversations.
• Conducted Social Media 101 presentations for clients and prospects.

Co-launched and served as Community Manager for B2B trade association.

• Executed B2B tactical marketing plan, including member acquisition retention, and launch.
• Developed and managed private member community.
• Served as first in-house copywriter.
• Produced 3 blogs, 3 newsletters, 2 white papers, promotional collateral, web site copy, and all other outward-facing content.
• Coordinated online PR via blogs, Twitter, and Facebook.
• Generated press coverage via traditional PR. Wrote tipsheets and press releases.

Served as media relations professional and social media expert for market research firm.

• Conducted traditional media relations and helped increase PR placements by 50%.
• Wrote and delivered press releases, site copy, and POV white papers.
• Supervised blogger relations and acted as blog spokesperson.
• Served as copywriter, media coach, and social media advisor.
• Handled national broadcast relations, got placements in CNBC and CNN Money.
• Developed relationships with reporters. Mainstream media placements included Wall Street Journal, USA Today, Guardian, Financial Times, and New York Times.

Led content team and directed member services for new trade association.

• Produced 3 weekly email newsletters and 3 daily blogs
• Edited and published the first anthology on word of mouth measurement and metrics.
• Launched first-ever blog and podcast series on word of mouth marketing.
• Launched and managed association’s speakers bureau
• Wrote and delivered 3 email newsletters, 3 blogs, weekly podcast series.
• Served as in-house copywriter for the organization (including collateral and Web site copy).
• Developed and executed media relations tactical plan, including press releases (writing and distribution), media lists, tipsheets, media advisories, PR outreach, and relationship-building.

Michael-Rubin.com, Facebook, Google Plus

Emerging Media, Social Media, Word of Mouth Marketing, Marketing 2.0, PR, GTD, productivity, innovation, professional networking, reading, classic film, Judaism, mindfulness, drum circles, sci-fi, Star Trek, Doctor Who, George Harrison, U2, Georges Seurat, the Chicago Cubs, The Beatles, Peter Gabriel, Philip Glass, Jay-Z